The confidence in knowing
Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.
7B+
Data Points
115+
Technologies
550K+
Companies
80K+
Contracts
Explore Data & Analytics solutions based on your role
Market Intelligence & Strategy
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
- Understand major channel demand signals and trends
- Map and model competing partner networks
- Analyze competitor channel and market performance
- Analyze distributor sales-through data for North America
- Select optimal partners quickly
Sales
Close bigger, better deals with company spending and budget, competitor performance and standings, and contracts for all your tech markets and opportunities.
Top priorities:
- Analyze tech buyer budgets and competitive standings
- Interrogate contracts for value and renewal insight
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Marketing
Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.
Top priorities:
- Understand market demand signals and trends
- Analyze competitor and market performance
- Understand tech spending patterns and trends
- Map tech buyers budgets and suppliers
- Generate leads quickly with contract data
Analyst Relations
Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.
Top priorities:
- Size and identify markets to build relationships within
- Analyze competitor and market performance
- Understand tech spending patterns and trends
Channels & Alliances
Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.
Top priorities:
- Understand major channel demand signals and trends
- Map and model competing partner networks
- Analyze competitor channel and market performance
- Analyze distributor sales-through data for North America
- Select optimal partners quickly
Our global network of analysts collaborate to provide the industry’s gold standard for technology market data
Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:
- Build a detailed TAM
- Optimize your partner network
- Pinpoint opportunities by industry or use case
- Define customer targets
- Evaluate the competitive landscape
- Build your sales pipeline
Changing the way the world thinks about the effects of technology on business and society.
International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.
With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.
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Our vendor, buyer, and Wall Street customers trust IDC to provide a holistic view of the ICT market around the world.
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